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 The Fashion Legacy Of Versace
Author: Zebra Avenue
Versace fashion is regarded as a pioneer in international
fashion.
Born in 1946 at Reggio, Calabria in Southern Italy, Gianni
Versace got his love for fashion from his mother. Initially a
trained architect, he followed his mother’s footsteps towards
the fashion industry and worked for several of Italy’s fashion
houses. In 1978, Versace launched his own label with the support
of his brother, Santo.
Versace combined high style and pop culture. He is known to be a
charismatic and established designer for clothes and theatre
costumes. His creations were influenced by Andy Warhol with a
hint of historic designs and modern abstract art.
Gianni Versace’s designs are a fusion of class, beauty and
sexuality. He was described as a notorious designer. He startles
people’s senses with his creations. For Versace, nothing is too
extravagant, too provocative or too crazy. His garments are
designed to flatter the body.
The name Versace is the personal choice of personalities like
Elton John, Madonna and the late Princess Diana. Elites are
drawn to his collection which further established his
reputation. However, not all of his clothes are for the wealthy.
Even average people can have a taste of Versace’s fashion.
It was in 1985 that Istante label was created. His sister,
Donatella, became his co-designer. They launched Versus, a
Versace diffusion range in 1989. These clothes are for the young
market and are within easy price range for the average
consumers.
Versace was awarded as “the most innovative and creative
designer in the world” by Cutty Sark Award in 1988 and received
an American Fashion Oscar in 1993 by the Council of Fashion
Designers of America.
July 15, 1997 marked the tragic death of Gianni Versace. He was
shot dead by crazed gunman Andrew Cunanan outside his South
Beach home in Miami.
To date, Donatella, Santo and Donatella’s daughter Allegra run
the business. Donatella had taken the brand to a different place
from where it started addressing the other aspects of a woman’s
life. Versace fashion is described as all-grown up and
recognizes that not all women look like models.
About the author:
If you love Versace fashions,
stop by our site at Zebra
Avenue to find an excellent selection of clothing and
accessories.
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